20160420 Copyright onEdition 2016© Free for editorial use image, please credit: onEdition ----- Stratajet Launch Press Trip Stratajet is a cutting-edge new technology that is set to reinvent the private aviation industry, making private jet travel more accessible to the mainstream traveller. It is the world’s first 'real-time' private jet booking platform, providing instant and accurate costs and availability of private jets and allowing you to book online there and then. Stratajet will unveil its cutting-edge private jet booking platform to the consumer during w/c 18th April across two media ‘launch’ events. For more information please contact: James Gwinnett / Agency Brazil / +44 (0)20 7785 7383 ----- If you require a higher resolution image or you have any other onEdition photographic enquiries, please contact onEdition on 0845 900 2 900 or email This image is copyright onEdition 2016©. This image has been supplied by onEdition and must be credited onEdition. The author is asserting his full Moral rights in relation to the publication of this image. Rights for onward transmission of any image or file is not granted or implied. Changing or deleting Copyright information is illegal as specified in the Copyright, Design and Patents Act 1988. If you are in any way unsure of your right to publish this image please contact onEdition on 0845 900 2 900 or email

An army man through and through, Jonny Nicol is adamant that preparation is the key to success. This is why his new vision to revolutionise the private jet industry has taken five years to develop.

A former military officer and pilot, Nicol left the British Armed Forces and became an entrepreneur. Having spent time as a computer scientist, his first two businesses – like Stratajet – used technology to disrupt typically traditional industries.

After selling the second business to Hewlett Packard’s EDS Defence, Nicol worked as a freelance commercial pilot, during which time he was struck by the archaic and inefficient nature of private aviation. Noting that around 40% of private aircraft are flown without passengers and the largely manually-run nature of the industry, he set out to solve the major problems hampering private aviation from becoming more widely accessible to the mainstream traveller.

Dubbed ‘the world’s most sophisticated price comparison site,’ Stratajet is the result. After five years’ of development, one of the longest R&D phases in start-up history, Stratajet’s cutting-edge technology makes it the world’s first real-time private jet booking platform.

Able to quickly search for and accurately calculate prices of private jet flights, Stratajet puts control firmly back into the hands of the flier by eliminating the waiting time of other online booking platforms. Through the reduction of the industry’s inefficiencies, Stratajet is able to cut costs for aircraft operators and improve margins, thus driving down prices and allowing more people to enjoy the benefits of flying privately.